Electronic Arts Inc., (NASDAQ: ERTS) today announced that Pogo.com kicked off Pogo Gems, a brand new virtual point system that Club Pogo players can use to acquire extra special items such as Premium Badge Albums, Mix-n-Match Badge Albums and Pogo Mini add-ons to enhance their online avatars. Club Pogo, the subscription service offered by Pogo.com, is home to over a million women who spend upwards of 12 hours per week playing, competing and socializing online. Gem packages range from $4.99 to $19.99.

Andrew Pedersen, VP and Executive Producer at EA explained, "For the past two past years, Club Pogo players have enjoyed collecting badges and customizing their online avatars. The badge collection system has been hugely successful and the adoption rates really strong. Today, players are asking for more. With this new Pogo Gems system, players get more badges and can further customize, dress-up and animate their Pogo Mini. It is a simple and fun way for players to enrich their online experience and express themselves in one of their favorite online playgrounds."

In Club Pogo, players engage in weekly competitions that challenge them to earn "badges" that show off their skills. Dedicated Club Pogo players collect the badges and display them proudly either in their profile or in collectible albums. Also while online and in chat rooms, Club Pogo players display avatars that are customized to each player's online persona. The new content builds on the core Club Pogo offering and adds to the addictive Club Pogo experience.