Video Game Tuesday: Launch Day Madness

Michael Blaker
Game Industry News is running the best blog posts from people writing about the game industry. Articles here may originally appear on Michael's blog, Windborne's Story Eatery.
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Hey all for this week’s Video Game Tuesday I’m going to cover a topic most of you will probably be familiar with after last week. It’s all about¬†Launch Day Madness!

What’s Launch Day Madness?: Well it’s just a made up term I use when talking about a launch of a particular game and the breaking of various things that occur on that day.

Like what?: Well, for one and probably the one most people are familiar with after last week’s launch of Pokemon GO, the servers are down, or busy. The reason behind this is fairly obvious, too many people at one time. Even if some people get in just fine it’s more due to their own luck, or foresightedness at logging in early, rather than you just being unlucky. If a game can’t handle the massive amount of people logging in when brand new content launches than the IT team behind the game has severely miscalculated the anticipated user base, or it’s increased influx. That was the case with Pokemon GO for most people that I know, and myself personally. I still haven’t caught a single ‘Mon myself yet. The server went down before I could catch my first one.

What else?: Well it could also be the website used to register users can be down, another thing people are probably familiar with after last week’s launch of GO. Sane reasoning, although not to the same extent, probably only up to 80% of the user base if it’s a new game. It can also be that certain parts of the game don’t work, like Instances in World of Warcraft’s The Burning Crusade or Wrath of the Lich King expansion launches.

Even if it’s not people having issue logging in, the servers might be unable to handle a certain amount of players in one area and that area’s server might go down. Like the Eastern Kingdoms going down during the Wrath launch. ¬†Or it may cause server restarts causing people to quit the game and stop playing for up to a few hours.

That’s it for this week’s Video Game Tuesday! Do you have a favorite Launch Day Madness story? Share it below!

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